Fashion Collective Soweto

Year : 2007 - 2011

A collection of images of the Smarteez Collective from Soweto. 

A DIY fashion “crew". Kepi, Sibu. Floyd and Thabo took me to some of the fabric shops and clothes stores where they source the raw materials they adapt and combine into their vibrant, outlandish creations. Walking through the city, they explained how they feel their generation differs from the preceding one. Too young to really remember the struggle for apartheid, they’re less politicised and claim that their “struggle” is now one against blandness and conformity – to them, it’s all about partying, self-expression and challenging stereotypes. As Sibu, the guy in the red cape, put it: “I was born into the free world. And some people accuse me of taking my freedom for granted. But to that I say fuck you! It’s my freedom to take for granted.” Text by Rod Stanley / Dazed Magazine 2010